Embedded Files
With at home entertainment in an all-time high, the market for VFX in episodic projects is booming. The Witcher - a ten-part fantasy series based on books of the same name - was a major release in 2019. And with the property also three incredibly popular video games, the excitement and expectation around the series was incredibly high; something I was keen to capitalise on.
Brief
Brief
Tell the story of Framestore’s extensive VFX work on the incredibly popular Netflix series The Witcher.
Use the project to position the creative studio as a leading provider of VFX for television.
Engage with online audiences who only associate Framestore with work on feature films
Challenges
Challenges
Competing with multiple VFX vendors also promoting their work on the series.
Engaging with audiences in the right way on a project that had a lot of media and consumer attention.
Campaign output
Campaign output
Written press release & case study
YouTube VFX breakdown film
Social media content
Press coverage from editorial engagements
Key Press coverage
Key Press coverage
TVBEurope - Who renders The Witcher?
Reel 360 - Framestore on their VFX magic for ‘The Witcher’
Art of VFX - The Witcher: Christopher Gray - VFX Produce, Framestore
Digital Media World - Framestore Builds The Witcher’s World of Magic and Danger
IBC365 - Behind the Scenes: The Witcher
Results
Results
3500
3500
website case study views
four
four
press briefings
1000
1000
Twitter click-throughs to Framestore.com
33,000
33,000
Instagram impressions
15
15
pieces of press coverage
85,000
85,000
YouTube views
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