Expertise

Marketing can be a lot like a choose-your-own-adventure story, with new twists and turns.

That's why being flexible is super important and why I continue to wear lots of hats. I love writing catchy content, crunching data, and figuring out what makes campaigns work best.

This means I can jump on any challenge and keep things exciting, all while getting you the results you want.

I build demand and lead generation marketing campaigns that use the right tactics at the right time, and might include some of, or even all of the below. If you want particular examples of each or any of these things, please just shout. I'm happy to provide.

STRATEGIC PLANNING

Campaign planning
Marketing / comms planning

BRAND POSITIONING

Internal / external stakeholder interviews
Audience planning
Product / service positioning documentation

WRITTEN CONTENT

Press releases
Case studies
Thought leadership / editorial
Web copy and marketing assets

DIGITAL AND SOCIAL

Social media strategy & planning
Content production / management
Paid digital / PPC management

VIDEO/AUDIO PRODUCTION

Video planning and development
Camera operation
Podcast planning & recording
Audio / video editing

MEDIA RELATIONS

Media / audience planning
Briefing prep and media training
Pitching stories and news

EVENT PLANNING

Trade show management
Press conference planning
Project management

PROJECT MANAGEMENT

Campaign management
Third-party management
Budget and resource management

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