The work that I've led for The Park Playground has been ongoing for a number of years and started when they wanted to establish themselves as a VR facility operator in the UK.
The goal has continued ot be about building brand awareness and promoting the company across new areas of media including press in leisure and attractions, VR and business.
We carefully built relationships with journalists in the right way, introducing them to the brand and offering up spokespeople as experts in the industry who can offer insights as opposed to just trying to press news on media who don't know The Park.
EAP - The Park Playground: Opening of First Facility in Portugal
AV Magazine - Taking the plunge (page 55)
ParkWorld - A major player (page 35)
LIVE - Come out and play
Mixed News - Virtual Arena: Immersive Freestyle
InterPark - The Park Playground levels up team building events with new VR tournament offering
The response has been great from media that we wanted to target, who know see The Park as experts that provide insights into industry topics and provide insightful, interesting contributed content to their publications.
Share of voice against competitors has been growing steadily since our engagement started, we've wona number of awards, and are now producing a steady drumbeat of trade media mentions, peppered with more top tier media coverage.