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It's key for Sony campaigns that we have key data points to build demand with customers and prospects as well as create hooks for journalists
I've worked with the Sony team on the development of a number of data-led reports, designed to provide insights and build demand with potential buyers.
I looked after complete content development for these reports:
Campaign / creative development
Research partner data commissioning
Survey and question design
Data validation and evaluation
Long-form content writing
Whitepaper / report layout & design
Supporting marketing materials
Story pitching and media relations
report examples
report examples
Research paper on the role of asynchronous work in the corporate environment
Media industry sustainability
Media industry sustainability
Data-led research into being more sustainable in the content production sector
(report coming soon)
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