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EVS is a leader in live sports technology with replay systems, the name of which are genericized in the same way as sellotape and hoovers.
Their marketing and comms is all about maintaining a high level of brand awareness predominantly through thought leadership content.
I was the lead on creative development and delivery of much of this content which included:
Research-led reports
Thought leadership whitepapers
Video user reports
Physcial newspaper updates
Title: RETURN ON EMOTION.
Creating an immersive experience for connected sports fans
Having conducted research in-stadium at US sports games, I developed data-led storylines, wrote the whitepaper and created thought leadership elements which we used throughout the campaign.
#EVSLamdunk stunt
#EVSLamdunk stunt
To launch a new product, I pitched the idea of building a basketball court on an exhibition stand in Las Vegas.
I produced this video user report with a customer of EVS', managing the production, story and editing of the report.
Conducted interviews, wrote and worked with FCC's team on the case study draft.
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