PROJECT CASE STUDY: Lovecraft Country

• Engage press on the VFX studio's work on HBO's Lovecraft Country

• Gain understanding of work further than in VFX-specific publications

• Establish Framestore as a studio able to deliver horror-driven VFX work

• Competing with other VFX studios who have also worked across the series

• Establishing a connection between Framestore and press not familiar with the studio's work

• Driving engagement on work that's limited to only certain episodes of the HBO show

Press announcement 

Online case study publication

Pre-TX press pitches & interviews

Joint press briefings with HBO PR team