Tech product launches

Working with technology and service providers, I've launched several new products into the film, TV & media industries.

These have predominantly taken place at industry trade shows where making an impact requires well-defined messages, a carefully-planned campaign and a broad range of activity.

Brief

Introduce new products into a busy industry with a lot of noise from competitors
Create a marketing and comms campaign focused around global trade shows including IBC and NAB
Gain press coverage, engage with audiences on social media and with visitors to trade show

Challenges

Competing with other technology vendors also launching products
Engaging with press busy covering entire trade shows that have 1000s of exhibitors
Creating the right new go to marketing messaging for clear sales and marketing activity

Activity

Pre- trade show press briefings / trip to company HQ
Sales sheets and product handouts
Pre-release customer endorsement / case studies
At-show press conference & press briefings
On-site audience engagement
Live social media content creation

output & results

In-depth press coverage within trade and industry press
Live interviews on conference channels
High social media engagement with event activations
Technology award wins and nominations