CAMPAIGN STRATEGY

Activity for the sake of it isn't enough if you don't have the right reasoning behind it.

It's important to start any project by outlining what the ultimate goals are before defining an approach that will work towards achieving tangible goals and results. That's why I work with clients to get an in-depth understanding of what they're trying to get out of their activity. And we'll design a content or campaign strategy with that always reaining the focal point.

For any project or campaign, the right strategy requires:

Agreed stakeholder messaging
Campaign, content or editorial themes
Appropriately-outlaid campaign tactics
Campaign activity calendar
Client-agreed performance indicators

I've designed content, campaign and marketing strategies for many B2B tech clients over the years including the likes of Sony, Canon and EVS. And each time it's about finding the right approach and keeping the goal in mind at all times.